Obesity plan branded 'patronising rubbish'

Secretary of Health establishes "national ambition" to cut 5 billion calories a day diet Britons'

announcement, Andrew Lansley, a boost for the nation to reduce 5 billion calories a day from your diet immediately closed by health experts, on Thursday, with the brand "worthless, regurgitated, patronizing rubbish" by Jamie Oliver.

face of a crisis of obesity increasingly a number of government initiatives in place have failed to return, the Secretary of Health and the medical director, Sally Davies, called "the action" in the diet, noting that alcohol contributed to 10% of our caloric intake.

Lansley urged people to eat less and eat more intelligently, and promised to speak to the food industry for voluntary reduction of the caloric content of processed foods and beverages.

But the new plan, which Lansley calls a "national ambition" rather than a strategy, drew immediate derision food activists and doctors. "Just tell people what they already know - they have to eat less and move more - is a complete cop-out," said Oliver

The television chef and food activist added. "This strategy is just useless, regurgitated, patronizing garbage

"Each of us could walk into an elementary school in the country and find a stack of eight years with more creative solutions to these problems. This is a farce." He asked the government to make real changes and then legislate and fund.

Lansley

As part of the "responsibility agreement" with the much-criticized food and beverage companies, the health secretary said he now calls the industry to voluntarily reduce calories in their products. A 3.5% reduction in calories in an average basket of reducing obesity without the user noticing any change in the food they ate, Lansley said.

"We have seen how we can go further, faster with the agreement of responsibility and I'm a commercial challenge to help us make even greater progress," he said. "Reducing the number of calories you eat is essential."

5000000000
• said that is the equivalent of 16.9 million cheeseburgers calories, covering about 20 football fields, or caffe latte 28.4 m, enough to fill four Olympic swimming pools.
• Approximately 60% of adults in the UK and one third of children are overweight or obese. Stroke and heart problems are increasing, diabetes has skyrocketed and people who are overweight have an increased risk of cancer and infertility.
Terence Stephenson, president of the Royal College of Paediatrics and Child Health, said the goal of 5 billion calories "may make headlines, but it's really peanuts and peanut grilled 16 per person per day, to be exact. "He said:" The plan has no clear measures on how the food and drinks will be more responsible in its aggressive marketing of unhealthy foods. "

uncontrolled obesity could cost 10 billion pounds the NHS in 2050, Stephenson said, adding: "To suggest that children in particular can be" pushed "to make healthy choices especially when 'they face a landscape of food to persuade them to do the opposite, suggesting that it would be better described as a call to inaction. "

What? Executive Director Richard Lloyd said that the government's approach to the fight against obesity was very poor. "The government calls on people to cut the calories you eat, but not given the tools to do it," he said. "You must ensure that the front of pack labeling traffic light is used in all Food and caloric clear labeling is present in all food chains.

Manufacturers
"food and beverages to reduce fat and sugar, calories and therefore, their products whenever possible and promote healthier choices. However, to expect that they voluntarily through a vague call to action is naive. need an appropriate strategy, which includes ambitious goals. "

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