Yes, mini-figures lining up to buy Lego Batman 2 is simply a publicity stunt ... but they are so cute
Our email boxes are flooded daily by Gamesblog with press releases and PR stunts to promote the games. And being rebels, we are cynical journalists, emails usually end up in the trash in about 10 seconds.
But sometimes, just sometimes, there comes a publicity stunt that is too cute to bin. Or ignore.
This is one of those moments.
A PR agency sent us the above image of Lego mini-figures right out of the game store on Oxford Street in London to buy their own copies of Lego Batman 2 at midnight , last Thursday, and for once really could not resist. As you can see.
And finally, how they manage to escape the sweepers?
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